La marque 728, fondée en 1995 (Allemagne), a 684 marques sœurs et 7650 marques concurrentes. La marque 728 est détenue par BMW AG, société cotée à Francfort. L'ISIN, code boursier de la société, est DE0005190003. 728 appartient au secteur d’activité Véhicules et pièces.
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